I launched this blog 16 days ago, wondering like millions of others if I could make money on my own. Two dozen posts later, I still have no idea, but know it won’t be easy. As a newsman and columnist for three and half decades, I understand the content part of it. Now I have to build a following and learn the business side.
That I have a couple thousand page views is accomplishment enough for now. The blog has gotten the word out about my budding freelance writing/editing/blogging enterprise. And I am learning more than I ever did in my previous job. Best of all, traffic is growing.
The idea that scads of page views means riches is a myth, according to Newsweek columnist, blogger and reporter Dan Lyons. You might remember him as the hilarious Fake Steve Jobs. Dan, also a friend and former colleague, has earned a reputation for being brutally frank. Brutally.
Fake Steve Jobs generated huge traffic….500,ooo pages views on its best day in 2007. That earned him a mere $100. He has written an insightful column about wh0 and who isn’t making money on blogs. A few are raking it in while many more earn chump change.
I have also fallen prey to the 24×7 blogging treadmill. If I don’t post at least once a day, I have failed (freelance is my day job.). Dan used to blog up to 20 times a day and in his column mentions several prominent tech bloggers who like him have burned out . Most of my posts have ranged between 500-100o words. The topics are well-considered and covered in depth. Then you have to do all the SEO stuff. It’s a lot of work.
Don’t get me wrong. I like blogging and its plays to my news mentality and background. But the blog beckons every second of the day. It’s a beast that needs to be fed – constantly.
How do I know? It’s 8 p.m. and I’m sitting in front of the TV, pecking away on my new netbook purchased expressly for blogging and feeding other beasts like Twitter. And god knows what else coming down the pike…..