The number of magazine heading into oblivion seems to be picking up speed faster than the Space Shuttle.
A friend sent me an e-mail citing mediafinder.com which said 525 magazines disappeared in 2008 and 40 already have folded in 2009. If you insist on the glass being half full, 591 vanished in 2007 so the trend is positive.
“The regional magazines category suffered the largest decline in 2008, losing 33 titles. The travel category lost 18 titles. The next largest category losers were home and automotive, both losing 17 publications each in 2008,” the email to me said.
I can’t find the story on mediafinder, but the news isn’t as bad as it sounds.
Mediafinder reported that 335 magazines were started in 2008 and tracks a total 75,000 titles. By my back-of-the napkin calculation and that birth/death ratio means they’ll be no magazines left in 394.73 years (loss of 190 a year divided into 75,000). How’d you like to work for the last magazine ever!?
I could not find any older stats for the purposes of comparison, but 525 sounds like a lot. Remember, the rate for new magazines failures is only exceeded by the rate for new restaurants.
I did find is a wiki for defunct magazines. It’s not comprehensive, but it is interesting.